EVENT – Spartoo, a company from Grenoble, and European leader in the sale of shoes by internet, launches a chain of stores. The company, previously only present on-line, will open its first store in Grenoble’s city centre, during the second half of March. A major strategic turning point.

Spartoo, led by Boris Saragaglia, prepares to open its first store, in March 2015, in the centre of Grenoble. © Guillaume Murat

After having launched its own brand of shoes, some months ago, Spartoo begins a new adventure. The European leader in the sale and distribution of footwear on the Internet, led by Boris Saragaglia, prepares to open its first store, in March 2015, at 1 rue de Sault, in the centre of Grenoble.

“Grenoble was the obvious choice, taking into account the presence of its headquarters in the city, since the creation of the company in 2006” explains the director.

Web and physical proximity mixed together

Thanks to the opening, the company, which employs 200 people and has a turnover of 130 million euros, is undertaking a major strategic turnaround, with one sole objective: to develop “proximity with its customers, bringing a human dimension to trading, in order to retain consumers and build brand preference”.

Spartoo is the European leader in the sale and distribution of footwear on the Internet.                  © Guillaume Murat

This 85 square metre sales outlet, will address both men and women, and comes complete with an « eclectic » selection, consisting of products not only by major brands, but also those developed under their own brand name in recent months.

In General, Spartoo intends to mix the benefits of the web with physical proximity, thanks to location-based offers. Another idea also explored: to use its shops as pick-up points for purchases made online, and to speed up exchanges.

Maïlys Medjadj

Spartoo in brief

 

Created in 2006 by Boris Saragaglia, Paul Lorne and Jeremiah Touchard
European leader in the sale of shoes on the internet
Present in more than 20 European countries
14 million unique visitors per month in Europe
More than 70,000 styles and over 1,000 brands offered
2013 turnover: 130 million Euros
Workforce: 200 employees

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