Spartoo opens its first shoe shop in Grenoble

sep article

EVENT – Spartoo, a company from Grenoble, and European leader in the sale of shoes by internet, launches a chain of stores. The company, previously only present on-line, will open its first store in Grenoble’s city centre, during the second half of March. A major strategic turning point.

 

 

Spartoo, led by Boris Saragaglia, prepares to open its first store, in March 2015, in the centre of Grenoble. © Guillaume Murat

Spartoo, led by Boris Saragaglia, pre­pares to open its first store, in March 2015, in the centre of Grenoble. © Guillaume Murat

 

After having laun­ched its own brand of shoes, some months ago, Spartoo begins a new adven­ture. The European lea­der in the sale and dis­tri­bu­tion of foot­wear on the Internet, led by Boris Saragaglia, pre­pares to open its first store, in March 2015, at 1 rue de Sault, in the centre of Grenoble.

 

 

“Grenoble was the obvious choice, taking into account the pre­sence of its head­quar­ters in the city, since the crea­tion of the com­pany in 2006” explains the direc­tor.

 

 

 

Web and physical proximity mixed together

 

 

Thanks to the ope­ning, the com­pany, which employs 200 people and has a tur­no­ver of 130 mil­lion euros, is under­ta­king a major stra­te­gic tur­na­round, with one sole objec­tive : to deve­lop “proxi­mity with its cus­to­mers, brin­ging a human dimen­sion to tra­ding, in order to retain consu­mers and build brand pre­fe­rence”.

 

 

Spartoo is the European leader in the sale and distribution of footwear on the Internet. © Guillaume Murat

Spartoo is the European lea­der in the sale and dis­tri­bu­tion of foot­wear on the Internet.                  © Guillaume Murat

 

This 85 square metre sales out­let, will address both men and women, and comes com­plete with an « eclec­tic » selec­tion, consis­ting of pro­ducts not only by major brands, but also those deve­lo­ped under their own brand name in recent months.

 

In General, Spartoo intends to mix the bene­fits of the web with phy­si­cal proxi­mity, thanks to loca­tion-based offers. Another idea also explo­red : to use its shops as pick-up points for pur­chases made online, and to speed up exchanges.

 

 

Maïlys Medjadj

 

 

 

Spartoo in brief

 

Created in 2006 by Boris Saragaglia, Paul Lorne and Jeremiah Touchard
European lea­der in the sale of shoes on the inter­net
Present in more than 20 European coun­tries
14 mil­lion unique visi­tors per month in Europe
More than 70,000 styles and over 1,000 brands offe­red
2013 tur­no­ver : 130 mil­lion Euros
Workforce : 200 employees

 

 

Traduction from Speak English Center

Phone : +33 4 76 50 39 79

1 ave­nue du Vercors, 38600 Fontaine FRANCE

 

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  1. Finally, I can try on my shoes before I buy them ! 🙂

    sep article